Willkommen im Corporate Uncanny Valley, in der alte creepy Junkfood-CEOs mit japanischen Popstars per Augmented Reality-Pizzabox-App Pizza verkaufen. Welcome to the Future.
As well as allowing them to order pizzas without actually having to speak to anyone, the new Domino’s Pizza feat. Hatsune Miku app for iPhone lets customers enjoy private performances from the singing humanoid by pointing the iPhone’s camera at special app-friendly pizza boxes.
Perhaps even better than the campaign itself, though, is the cheesy video that Domino’s launched yesterday to introduce the app, which features company president Scott Oellkers doing his best to look excited about having his photo taken with the teal-haired star. Corporate enthusiasm aplenty.