In der letzten Ausgabe von Batman and Robin kam Bruce Wayne, nachdem er zunächst in „Batman RIP“ scheinbar gestorben war und schließlich in „The Return of Bruce Wayne“ durch die Zeit reiste, Grüchten um seine Geheimidentität zuvor und gab bekannt, dass er der Geldgeber des dunklen Ritters sei: „Some of you may have wondered…How does a man like Batman afford to constantly update his crime-fighting technology? Where does his money come from? Well, the answer is me.“
Damit nicht genug: Bruce Wayne ruft Batman, Inc. ins Leben, einen multinationalen Konzern, der überall auf der Welt Ableger des Fledermausmanns rekrutiert: Ein Batman-Franchise – McBatman. Und ich habe keine Ahnung, was ich davon halten soll.
Underwire: Grant Morrison’s Batman, Inc. Births Comics’ First Zen Billionaire: "Batman, Inc. is the idea that we can all be Batman, if we want to," the acclaimed Scotland-born comics writer told Wired.com by phone. "Batman travels the world recruiting new Bat-men and stamping them with his seal of approval."
Comics Alliance: DC Comics EIC Bob Harras Breaks Down Bruce Wayne's 'Batman' Reveal: „I think what Bruce is doing is trying to battle crime in a unique way, going to each country and looking at what challenges they have there. So I don't think it'll be a McDonald's approach. He's just looking for people and heroes that he thinks can assume the mantle in Batman, Inc.“
AP: A big admission ahead of bigger mission for Batman: „In doing so, Wayne is free to take his crime fighting international by building what Morrison calls a "global, international army of Batmen. Batman in China, Batman in Japan, Batman in Russia. Expanding the Batman brand to areas where he really hasn't been before.“