How to start a Fire with Ikea-Stuff

(Vimeo Direktikea, via Core77)

Helmut Smit aus Holland hat Feuer gemacht, nur mit Zeugs, das er in diesem schwedischen Möbelladen gekauft hat. Urban Cavemen FTW!

The thought of people burning their furniture during the war so they could keep warm and cook formed the inspiration for FLAMMA. FLAMMA harks back to one of humanity’s basic needs: making fire. I thought it would be interesting to go into IKEA as if I was a primitive human being and make fire using products found there. The project also fits the back-to-basics image of IKEA and the Swedish lifestyle. IKEA does not, however, sell lighters or matches.