Chris Andersons Buch „Free: The Future of a Radical Price“ als Audiobook for free

Ich höre mir grade das Audiobook zu Wired-Chefredakteur Chris Andersons Buch „Free: The Future of a Radical Price“ an, dem Nachfolger zu seinem Buch „The Long Tail“. Hier ein Auszug aus dem Buch: Tech Is Too Cheap to Meter: It's Time to Manage for Abundance, Not Scarcity, hier ein Snip aus einem Artikel von 2008: Free! Why $0.00 Is the Future of Business. Ich weiß nicht, ob ich alle seiner Thesen so unterschreiben kann, aber interessant ist dieses Konzept einer neuen New Economy allemal, die auf dem Prinzip „Digital = Free“ beruht.

Once a marketing gimmick, free has emerged as a full-fledged economy. Offering free music proved successful for Radiohead, Trent Reznor of Nine Inch Nails, and a swarm of other bands on MySpace that grasped the audience-building merits of zero. The fastest-growing parts of the gaming industry are ad-supported casual games online and free-to-try massively multiplayer online games. Virtually everything Google does is free to consumers, from Gmail to Picasa to GOOG-411.

The rise of "freeconomics" is being driven by the underlying technologies that power the Web. Just as Moore's law dictates that a unit of processing power halves in price every 18 months, the price of bandwidth and storage is dropping even faster. Which is to say, the trend lines that determine the cost of doing business online all point the same way: to zero.

Audiobook: Chris Anderson - „Free: The Future of a Radical Price“ (285MB, ZIP) (via Netzpolitik)
Amazon-Partnerlink: Free International Edition: The Past and Future of a Radical Price