Michael Stipe von R.E.M. sagt: „Internet killed the Musicvideo-Star“.
Music videos once changed the music industry, for worse and for better. But their time has passed for good, says Michael Stipe.
""It is what it is, and I think anyone who refutes that is an idiot in 2008," he told the Associated Press. "We can all agree as a medium music videos really found their place in pop culture in the 1990s, [but they've been] replaced by the Internet in the 21st century."
To be fair, R.E.M.'s new videos have been sliced, diced and outsourced to net surfers, an interactive wrinkle that did not exist before the age of Google and YouTube. Today, fans can download clips and outtakes from the "Supernatural Superserious" supersite and concoct their own visuals, albeit using more or less the same materials. The next step in music promotion's evolution has yet to emerge, Stipe explains.
"That's the itch that we're trying to scratch," he told the AP, "or the question we're trying to answer."
That itch is easily scratched: Let fans make whatever videos they want, whenever they want, and post them wherever they want, whenever they want. What difference does it make? If music videos are dead, then it is hard to believe that any band, much less progressives like R.E.M., would have problems with fans (and it usually is fans, not haters) putting music they like to visuals they like, rather than ones provided for them by officialdom. After all, money-hungry dork Ben Stein just did it to John Lennon's "Imagine" for a so-called documentary on so-called intelligent design, and flattened protestations from Yoko, Sean and more in court.