The live-action Superman had had a decent run on network television, so in 1966, ABC pondered the ratings potential of another comic book hero: Batman. The production techniques used for Batman were far different than those used on the Superman series; bright colors, stilted dialog, and the POW! BAM! graphics used during the fight scenes all combined to make the series look like a comic book brought to life. Immediately after the pilot episode was aired, Batman was the topic of discussion on American playgrounds. A double entendre here and there (not to mention Julie Newmar in a catsuit) also helped to keep adult viewers interested.