Norwegian broadcaster: P2P experiment "extremely positive"

03.03.2008 #p2p #TV

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An experiment in distributing DRM-free content via BitTorrent has proven to be a success for one Norwegian TV broadcaster, with project manager Eirik Solheim calling the experience "extremely positive." His network, Norwegian Broadcasting (NRK), has been offering the popular series Nordkalotten 365 as unprotected MPEG-4 files through BitTorrent since late January and has been surprised with the public's overwhelmingly positive reaction. Solheim said in an interview (republished on NRK's blog in English) that the experience will likely "clear the rights for this kind of distribution of more content."