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[update 23.6.2017] Gene Simmons Abandons Hand Gesture Trademark Application: „Mr. Simmons has apparently reconsidered whether he might have valid trademark rights to the hand gesture, as he expressly abandoned the application with the United States Patent and Trademark Office. It is also noted that his application drew a fair amount of criticism from fellow musicians and others who saw the application as a shameless overreach by Simmons.“
Kiss-Sänger Gene Simmons versucht grade, ein Trademark für die Pommesgabel anzumelden: „Kiss frontman Gene Simmons is awaiting the signal from the U.S. Patent and Trademark Office after he filed an application Friday for a trademark on a hand gesture.“
Das Markenzeichen will er laut Antrag (lokales PDF) für „Entertainment, namely, live performances by a musical artist; personal appearances by a musical artist“. Er will also Lizenzen für alle Künstler kassieren, die auf der Bühne das Rock-Handzeichen anzeigen.
According to Simmons, this hand gesture was first used in commerce Nov. 14, 1974. That appears to correspond with Kiss' Hotter Than Hell tour.
Speaking of hell, the hand gesture appears quite similar to what's known as the "Sign of the horns," a devil signal that, according to an entertaining entry from Wikipedia, dates back to the 5th Century BC founder of Buddhism.
Simmons is claiming the hand gesture mark for "entertainment, namely, live performances by a musical artist; personal appearances by a musical artist."
Before the Trademark Office allows this hand gesture to be registered — it perhaps wouldn't be unprecedented — an examiner would consider the likelihood of confusion and, possibly, whether it's too generic to be associated with Simmons. [To the right], for example, is the album cover for the Beatles' 1966 single, Yellow Submarine/Eleanor Rigby.
Was für ein grandioses Arschloch. Vielleicht möchte sich ja 4chan mal wieder dem Herrn annehmen.
[update] Und wenn einer ein Trademark auf die Pommesgabel beanspruchen könnte, dann wäre das Dio:
Ronnie James Dio was known for popularizing the sign of the horns in heavy metal. He claimed his Italian grandmother used it to ward off the evil eye (which is known in Southern Italy as malocchio). Dio began using the sign soon after joining the metal band Black Sabbath in 1979. The previous singer in the band, Ozzy Osbourne, was rather well known at using the "peace" sign at concerts, raising the index and middle finger in the form of a V. Dio, in an attempt to connect with the fans, wanted to similarly use a hand gesture. However, not wanting to copy Osbourne, he chose to use the sign his grandmother always made. The horns became famous in metal concerts very soon after Black Sabbath's first tour with Dio. The sign would later be appropriated by heavy metal fans under the name "maloik", a corruption of the original malocchio.