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Schicke, fünfteilige Serie von Al Jazeera mit animierten Klassikern der Medientheorie. Barthes über die Interpretation der News-Medien, Edward Said über Stereotypen, Stuart Hall über Repräsentation, Chomsky über sein Manufacturing Consent und – natürlich – McLuhan über die Medien-Massage.
In the 1960s, way before anybody had ever tweeted, Facebook Live-d or sent classified information to WikiLeaks, one man made a series of pronouncements about the changing media landscape. His name was Marshall McLuhan and you’ve probably heard his most quoted line: “The medium is the message”.
According to American linguist and political activist, Noam Chomsky, media operate through 5 filters: ownership, advertising, the media elite, flak and the common enemy.
Jamaican-British cultural historian Stuart Hall gives us the tools to understand how representation is always imbued with ideology - and how to subvert it.
Palestinian-American literary historian Edward Said showed how the West had the power to represent the colonial ‘other’ - while simultaneously leaving them silent.
French philosopher Roland Barthes would have seen the TV screen as a cultural text - there to be read, interpreted, decoded.