Queens of the Stoned Age

Superinteressanter Text von Suketu Mehta über die Queens of the Stoned Age, eine, ähm, Arbeitsgemeinschaft von rund 30 Models, die einen Lieferservice für Deluxe Marijuana anbieten: „There are a thousand ways to buy weed in New York City, but the Green Angels devised a novel strategy for standing out: They hired models to be their dealers.“

In the eight years since the group was founded—by a blonde, blue-eyed Mormon ex-model—they’ve never been busted, and the business has grown into a multimillion-dollar operation. Suketu Mehta spent months embedded with them at their headquarters and out on their delivery routes to see where this great experiment in American entrepreneurship might lead. […]

The Green Angels average around 150 orders a day, which is about a fourth of what the busiest services handle. When a customer texts, it goes to one of the cell phones on the table in the living room. There’s a hierarchy: The phones with the pink covers are the lowest; they contain the numbers of the flakes, cheapskates, or people who live in Bed-Stuy. The purple phones contain the good, solid customers. Blue is for the VIPs. There are over a thousand customers on Honey’s master list.

To place an order, a customer is supposed to text “Can we hang out?” and a runner is sent to his apartment. No calling, no other codes or requests. Delivery is guaranteed within an hour and a half. If the customer isn’t home, he gets a strike. Three strikes and he’s 86’d. If he yells at the runner, he’s 86’d immediately.