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Der auf spanische Inhalte spezialisierte US-Sender Univision hat Gawker für $135 Millionen gekauft. Die betreiben mit ihren Univision Communications unter anderem auch die Fusion Media Group, die Websites wie Fusion und AV Club betreibt, außerdem haben sie Anfang des Jahres dicke Anteile an The Onion eingekauft. Da dürften sich die Gawker-Blogs einreihen und die passen da auch gut rein, ich gehe schwer davon aus, dass sich an den Blogs selbst nicht allzuviel ändern wird. Statement von Nick Denton:
Gawker Media Group has agreed this evening to sell our business and popular brands to Univision, one of America’s largest media companies that is rapidly assembling the leading digital media group for millennial and multicultural audiences. I am pleased that our employees are protected and will continue their work under new ownership — disentangled from the legal campaign against the company. We could not have picked an acquirer more devoted to vibrant journalism.
The deal won’t be official for a bit. For starters, a U.S. bankruptcy court judge needs to sign off on the transaction. When it is final, the judgment funds will be set aside while Gawker appeals its court case; eventually the money will go to the side that wins. Whatever the result of the case, the auction is a disappointing conclusion for Denton, who founded the company in 2002.
Last year, as rival media companies like Vice, BuzzFeed and Vox Media (which owns this site) were raising money at increasingly high valuations, Denton was arguing that his company was worth $250 million or more. Univision, which until recently was best known as a Spanish-language TV network, has been expanding its digital reach in recent years by acquiring satire site The Onion and The Root, a publication aimed at African-Americans.