Science: You don't give a shit, just share.

2014%2F05%2F23%2F19%2FIggyPopShru.525fdLetzte Woche einer dieser DasGeileNeueInternet-Witze so: 70% aller Facebook-Nutzer lesen nur Headlines, bevor sie kommentieren.

Jetzt neu, die Studie zum Witz: Social Clicks: What and Who Gets Read on Twitter?. Laut der sind es nicht 70%, sondern „nur“ 59% und es geht nicht um Comments, sondern Shares. Kernaussage so oder so: You don't give a shit. ¯\_(ツ)_/¯

NYMag: Why Bother?

according to a depressing new study […] “59 percent of links shared on social media have never actually been clicked.” The widely accepted assumption that a social-media share indicates an engaged reader or viewer who cares about what they’re sharing is false. You could put a good headline over 2,000 words of gibberish and people would share it.

Aus dem Abstract:

We present a large scale, unbiased study of social clicks - that is also the first data of its kind - gathering a month of web visits to online resources that are located in 5 leading news domains and that are mentioned in the third largest social media by web referral (Twitter). Our dataset amounts to 2.8 million shares, together responsible for 75 billion potential views on this social media, and 9.6 million actual clicks to 59,088 unique resources. We design a reproducible methodology and carefully correct its biases. As we prove, properties of clicks impact multiple aspects of information diffusion, all previously unknown.