Problem, solved

Joshua Topolsky (Gründer von The Verge) auf Medium über DasGeileNeueInternet und auch (nicht nur so ein bisschen, wenn auch unbekannterweise) über die Publishing-Philosophie (uhhh) von Nerdcore seit über 10 Jahren, Hervorhebungen von mir:

someone[The Media] industry which had controlled its ability to reach a populace through ownership of things like printing presses began to cede its power in the delivery and distribution process to other people. People who didn’t care about or understand the media business. People who told them the answer wasn’t the best of something, it was the most of something. Partially this was done out of fear, but mostly it was done out of ignorance. […]

Your problem is that you make shit. A lot of shit. Cheap shit. And no one cares about you or your cheap shit. And an increasingly aware, connected, and mutable audience is onto your cheap shit. They don’t want your cheap shit. They want the good shit. And they will go to find it somewhere. Hell, they’ll even pay for it.

The truth is that the best and most important things the media (let’s say specifically the news media) has ever made were not made to reach the most people — they were made to reach the right people. […]

We’ll have to learn a thousand hard lessons, most of them centered around the idea that if you want to make something really great, you can’t think about making it great for everyone. You have to make it great for someone.