Nintendo hires Bowser

bowserNintendo of America Hires Bowser as New VP of Sales(via @caseyjohnston). No shit:

Bowser […] will oversee a variety of sales-related functions, including Sales, In-store Merchandising, Retail Strategy and Retail Marketing. He will play a key role in driving national sales strategies to generate demand and achieve revenue objectives across all of Nintendo’s product lines. Bowser also will manage Nintendo’s key retail customer relationships and will oversee retail marketing for the Nintendo World store in New York.