Taylor Swift trademarks Sick Beat™

tmIch mag Taylor Swift eigentlich sehr gerne (nicht die Mucke, so als Person), aber das hier dürfte schiefgehen: Die Dame hat sich „This Sick Beat“ als Markenzeichen eintragen lassen, genauso wie „nice to meet you, where you been“ oder „cause we never go out of style“. Es geht natürlich um tausende Trittbrettfahrer auf Etsy, die unlizensierte Swift-Shirts verhökern. Es geht aber auch darum, dass das alles ziemlich gängige Phrasen sind, die Frau Swift eher nicht erfunden hat. Ebenso ließ sie sich „party like it's 1989“ schützen. Ich bin gespannt, was der olle Copyrightmaximalist Prince dazu zu sagen hat. Und wann der erste Mensch einen Cease&Desist-Brief von ihren Anwälten bekommt, der vor 3 Jahren ein Shirt mit dem Spruch „Sick Beat“ gedruckt hat.

Taylor Swift is valiantly protective of her copyrights, as last year’s withdrawal from Spotify proved. As arguably the most successful solo performer in the world, she has just moved to trademark certain lyrical phrases, notably “this sick beat” from Shake it Off as well as “nice to meet you, where you been?” and “party like it’s 1989”. This is arguably less about her wanting to boil every single thing she does down to a “revenue stream” and more about a pre-emptive strike against callously opportunistic third parties who might want to make money off her without either her involvement or her say so.

“What she is trying to do is to protect individual phrases within her lyrics where those lyrics have become catchphrases,” explains Alexander Ross, a partner at law firm Wiggin who specialises in music. “Once you have a trademarked phrase you have the right to stop someone else using it on things like merchandising.”

Vox: Taylor Swift has trademarked the phrase "This Sick Beat"

Guardian: Taylor Swift's 'this sick beat' may be the world's first trademarked lyric