David O'Reilly leaks MTVs Seapunk-Rebranding Brief

29.01.2015 Design Misc #MTV

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David O'Reilly loves MTV.

mtv2This is MTV’s ‘design brief’ for a big upcoming ‘rebrand’. This is offensive on so many levels. […] Actual quote: “We want a look that’s not hi-def, not polished and doesn’t look extremely professional. We want something that feels in development, experimental, and made by a person, an artist, not a company”. They might as well just curb stomp my soul and flush it down to hell.

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