Hyper-Targeted Advertising Revenge

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Was passiert, wenn sich ein Social Media-Fuzzi an seinem Mitbewohner für einen elaborierten Prank rächen will? Nun, er bucht hypertargeted Anzeigen mit einer Zielgruppe von genau 1 auf Facebook und treibt ihn in den Wahnsinn.

And thus I conceived the most elaborate and manipulative prank of my life (so far). It began innocently enough with me snagging the email address he had listed on his Facebook profile, adding it into an Excel worksheet, and exporting it as a .CSV file. I then used the Audiences tool in Power Editor to upload the file to Facebook as a Custom Audience labeled ‘My Roommate’ […]

Again using Facebook’s Power Editor I created a campaign (of course labeled ‘Payback’) and started with a few blank ads. Under the ‘Audience’ tab I selected the ‘My Roommate’ Custom Audience I just created as my only targeting and Facebook said that my Potential Audience was fewer than 1,000 people.

At this point my plan was clever, but what I did next made it just plain evil.

THE ULTIMATE RETALIATION: PRANKING MY ROOMMATE WITH TARGETED FACEBOOK ADS (via Golem)