Inglorious Fruits and Vegetables

Tolle Kampagne eines französischen Supermarkts gegen Nahrungsmittelverschwendung voller hässlichem Gemüse und deformierten Früchten. Ich liebe „The Grotesque Apple“.

Intermarché launched the Inglorious Fruits&Vegetables, a film, print, poster and radio campaign, celebrating the beauty of the Grotesque Apple, the Ridiculous Potato, the Hideous Orange, the Failed Lemon, the Disfigured Eggplant, the Ugly Carrot, and the Unfortunate Clementine. Now you can eat five a day inglorious fruits and vegetables. As good, but 30% cheaper. The inglorious Fruits&Vegetables, a glorious fight against food waste.