Guardians of the Galaxy – Cherry Bomb Trailer

Ganz großartiger neuer GotG-Trailer mit Cherry Bomb-Soundtrack. Den haben sie zusammen mit einem 17-Min-IMAX-Preview veröffentlicht auf dort hat sich exakt das zugetragen, was ich von Anfang an befürchtete: Der Film sieht großartig aus, keine Frage, aber die normalen Leuten, die Nicht-Nerds da draußen, die eben nicht wissen, dass Thors Hammer Mjolnir heisst, die hat der Film eher verwirrt, sie können den Stoff ganz genau Null mit dem Marvel-Universum zusammenbringen und haben daher nur sehr wenig Motivation, sich das anzusehen. Ich drücke James Gunn alle Daumen, die ich hab'.

after it ended, I was talking with a non-movie friend of mine and he was confused. “So this is in the same universe as Iron Man and those guys?” he asked. Yes, I explained. The sizzle reel at the end said that pretty definitively. “Right, I saw that, but when does this take place?” I don’t know, I said. I’m sure the movie would contextualize it. “But we won’t see Iron Man or The Avengers at all?” Maybe something in the post credits, I said. He seemed disappointed. “I don’t know. I just don’t understand why I’d come see a Marvel movie with characters I’ve never heard of if it doesn’t cross over with those movies.” I tried to explain something to him about Phase Three or whatever, but I could tell it was too late.

It occurred to me that living in Los Angeles and in a bubble of film fans on Twitter had blinded me from a big question this film poses.

Guardians of the Galaxy is a big moment, not just for Marvel, but for superheroes in general. Up until now, almost every big superhero movie has been someone the general public has at least heard of. Sure there’s an exception here or there but, for the most part, it’s true. The Guardians of the Galaxy are known by some, but not close to the level of even the smallest Marvel Cinematic counterpart. This film will go a long way to showing if it’s the Marvel name that’s important, the superhero genre as a whole, or simply the recognizable, familiar characters.

17 Minute ‘Guardians of the Galaxy’ IMAX 3D Presentation Elicits Cheers And Some Confusion