As professionals, the "eBoys" seem to have found the holy grail of graphic design. Their work is instantly recognizable and consistently relevant. It’s paid off, too; the group’s client list reads like a primer in 21st-century consumerism: Coca-Cola, the New York Times, Paul Smith, MTV. When I met them for the first time in Berlin last fall, they were working on a campaign for Xbox.
In the world of digital design, their mark has been indelible. "eBoy are the originals," says Jürgen Siebert, CEO of FontShop, a Berlin-based typography company that the eBoy founders collaborated with in the early 1990s. "Of course there are some more pixel wizards, and there had been before eBoy. But eBoy developed that discipline to perfection."
Yet to most, the men behind the pixels remain anonymous.