Homeless Fonts

Sehr schöne Aktion der Arrels Foundation, die Handschriften auf den Schildern von Obdachlosen gescannt, vektorisiert und an Agenturen und deren Kunden vertickt haben für den Einsatz in Werbemitteln und Designschnickschnack: Homeless Fonts. Wenn sie die Schriften anständig geschnitten und entsprechende Preise dafür aufgerufen haben, kommt damit einiges zusammen. Toll!

Ads, posters, packaging, even emails and messages in social networks, use fonts whose rights someone has paid for. So the Arrels Foundation took the hand-written letters with which the homeless make their signs, and devised new fonts that are sold to brands for use in their advertising and corporate messages.

The money raised goes to the author of the font through the Arrels Foundation. We created a new way of helping. With each sale, we achieve what would have required a great effort with a traditional fundraising campaign. — Arrels Foundation. No-one begging on the street.

Homeless Fonts (via Quipsologies)