Early Apple Hardware Mockups

Hartmut Esslinger, Gründer von Frog Design, hat ein neues Buch über seine frühen Design-Arbeiten für Apple am Start, The Verge hat ein Preview daraus mit jeder Menge alter Styropor-Macs. Ist nicht das erste mal, dass Frog Design in ihren Apple Archiven gewühlt haben, aber das ist wohl das erste Buch über die Arbeiten.

‘Keep it Simple’ is the authentic story of the collaboration between Steve Jobs and Hartmut Esslinger, which began in 1982. The result of this partnership between entrepreneur and designer is of historic dimensions: Steve Jobs was the first to make Strategic Design the core of Apple’s Business Strategy. By this, Apple grew from an originally technology focused company into one of the world’s most successful, global brand, and this was achieved by creating and delivering innovative and intelligent products designed for humans like you and me.

The Verge: Apple's lost future: phone, tablet, and laptop prototypes of the ’80s

Amazon-Partnerlinks: Genial Einfach: Die frühen Design-Jahre von Apple, Keep it Simple: The Early Design Years of Apple