40 Streetartists hijack 365 Adspaces in UK

Gepostet vor 3 Jahren, 1 Monat in #Misc #Adbusting #Advertising #feat #Streetart

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Sehr schicke Aktion in England:

Brandalism returns with the largest advertising takeover in world history. Over 2 days teams of guerilla artists emerged from the shadows to takeover 365 corporate advertising spaces in 10 UK cities. The project saw hand-made artworks from 40 international artists installed in public spaces across the UK. […]

Following on in the guerilla art traditions of the 20th Century and taking inspiration from Agitprop, Situationist and Street Art movements, the Brandalism project sees artists from around the world collaborate to challenge the authority and legitimacy of commercial images within public space and within our culture.

Brandalism has worked with 16 teams of citizens who have been trained in the techniques and tactics of 'subvertising' - the art of subverting advertisements; before heading out onto the streets of the UK’s major cities for two days of redecoration. In Liverpool, Glasgow, Edinburgh, Manchester, Leeds, Oxford, London, Brighton, Bristol, and Birmingham the team mounted artworks which they had screen-printed themselves, disguised as outdoor advertising installers.

40 street artists. 10 cities. 365 ad takeovers. 2 days. (via Just)

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