The Onion does Buzzfeed

Endlich! The Onion nimmt Buzzfeed und Clickbaiters und die ganzen Klickmich-Arschkriecher und Sharemich-Schleimer aufs Korn. It's about time. Die Seite heisst passenderweise Clickhole und kommt im Juni.

"People will climb into this click hole and find content so interesting they won't be able to keep it to themselves," "Haggerty" said. "Every post is engineered to be as shareable as possible, so it spreads like a deadly wildfire on social media."

A few items previewed from Clickhole.com include:
- Quizzes like "Which pizza should I have for dinner tonight? (presented by Pizza Hut)"
- Uplifting personal tales in list forms: "Seven pricks that defied the odds and didn't go into finance."
- The aww factor: A video titled "What this adorable little girl says will melt your heart." (It's actually a cogent explanation of how brands monetize adorable little kids, as spoken by an adorable little kid.)
- And finally, photo slide shows with no words: "Six kinds of hay."

The Onion sets its sights on BuzzFeed, Upworthy (via Gawker)