#myNYPD Selfies full of Love

Was passiert, wenn die New Yorker Polizei unter dem Hashtag #myNYPD dazu auffordert, die schönsten Selfies mit Cops einzuschicken und ein bisschen Twitter-Kuschelpromo zu machen? Natürlich: Tausende Leute posten Bilder von Polizeibrutalität durch New Yorker Cops. (Vor ein paar Monaten gab es eine ähnliche Twitter-Meme in Deutschland unter dem Hashtag #dankepolizei, via Ronny.) Immerhin, die Cops nehmen's anscheinend sportlich: „Twitter provides an open forum for an uncensored exchange and this is an open dialogue good for our city“. Na denn.

By midnight on Tuesday, more than 70,000 people had tweeted about police brutality, ridiculing the NYPD for a social media disaster and recalling the names of people shot dead by police.

Police officials declined to respond to questions about the comments, which were being posted at a rate of 10,000 an hour, or say who was behind the Twitter idea. But they did release a short statement.

"The NYPD is creating new ways to communicate effectively with the community," Kim Royster, an NYPD spokeswoman told the New York Daily News. "Twitter provides an open forum for an uncensored exchange and this is an open dialogue good for our city."

#myNYPD Twitter callout backfires for New York police department