Study on P2P-Website Income

Die Digital Citizens Alliance hat die wahrscheinlich erste Studie über die Höhe der Einnahmen von P2P-Sites erstellt. Auf den ersten Blick ist die DCA nicht mit Rechteinhabern im Bett und sieht mir nach einer Non-Profit-Orga aus, die Studie ist wohl recht valide und ziemlich interessant. Die untersuchten Seiten (ausgewählt nach Google DMCA-Takedowns) machen insgesamt 227 Mio. Dollar im Jahr, die 30 größten davon machen durchschnittlich 4,4 Mio Dollar pro Seite pro Jahr! Das sind rund 12k im Monat pro Seite, was mir bei den angegebenen Besucherzahlen eigentlich zu wenig erscheint, andererseits sind die Bannerplätze dort wohl neben Pornoseiten die billigsten, die man einkaufen kann.

In total, the sites are estimated to generate $227 million in annual ad revenue. More than half of this flows to the 30 largest sites and the top torrent sites earn the most, over $6 million per site per year. "The 30 largest sites studied that are supported only by ads average $4.4 million annually, with the largest BitTorrent portal sites topping $6 million. Even small sites can make more than $100,000 a year from advertising," the report reads.

In total half of all ad-revenue goes to torrent portals, which make up less than a quarter of the total sample. Based on an estimate of the operating costs, torrent sites are also believed to be the most profitable, with profit margins up to 94.1%.

It has to be noted, however, that ad revenue is often the only source of income for torrent sites, where direct download hubs and streaming sites have secondary revenue streams through subscriptions and affiliate deals. According to the report some of the world’s most respected brands are funding pirate sites. The report shows that a large percentage of the ad revenue comes from premium brands, including Amazon, American Express, Dell, Ford, Lego, McDonalds, Xfinity.

“PIRATE SITES” GENERATE $227 MILLION IN AD REVENUE A YEAR