Corporate Do Gooders tend to be evil

Sehr, sehr interessante Ergebnisse einer Studie, die das moralische Verhalten von Firman untersucht hat: Firmen, die Wert auf ein soziales und ethisches Marken-Image legen („Don't be evil“) neigen zu unmoralischen Handlungen. Könnte man wahrscheinlich Corporate Social Schizophrenia nennen, oder so.

This dynamic – espousing good actions but then taking steps in the opposite direction – is surprisingly common among CEOs of Fortune 500 companies, researchers have found in a just published paper. They found firms that engaged in prior socially responsible behavior are more likely to then engage in socially irresponsible behavior and that this tendency is stronger in firms with CEOs who attempt to put forth a moral image.

“The finding is very counterintuitive,” said Elaine Wong, an assistant professor of management at the University of California, Riverside School of Business Administration who co-authored the paper. “You wouldn’t think doing well by one’s stakeholders would set the stage for actions that harm stakeholders in the future.”

Wong co-authored the paper, “License to Ill: The Effects of Corporate Social Responsibility and CEO Moral Identity on Corporate Irresponsibility,” with Margaret Ormiston, a faculty member at the London Business School. It was just published in the winter 2013 issue of the journal Personnel Psychology.

License to Ill: Firms that engaged in prior socially responsible behavior are more likely to then engage in socially irresponsible behavior, research finds