Dangerous Minds hat ein Review des völlig faszinierend klingenden Buchs Everything's Coming Up Profits: The Golden Age of Industrial Musicals von Steve Young. In dem Ding portraitiert er die Geschichte amerikanischer Firmen-Musicals von 1950-80 – wie ein Mashup aus Mad Men und Disney-Musicals. Ob ich das Buch jetzt wirklich haben muss, überlege ich noch – toll klingt es definitiv.
Often written by professional composers and lyricists, these elaborate, expensive productions were used to elevate the morale of employees during their once-a-year company-sponsored vacations to not-so-exotic locales, such as Tampa or Pittsburgh. Some musicals were about cars. Others were about appliances, tractors, and fast-food. One 1971 musical, All Aboard, was written to promote Country Club Malt Liquor, a product whose mascot appears to have been an aging pirate with one hand in his pants. The product still exists. The mascot does not.
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