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An important chapter in the history of tree-shaped cellphone towers was written in South Africa. In the mid-’90s, Ivo Branislav Lazic (who worked for a telecommunications service company called Brolaz Projects) and his colleague Aubrey Trevor Thomas were commissioned by Vodacom to solve the visual pollution problem cellphones presented. Lazic and Thomas came up with the world’s first palm tree cellphone tower. The Palm Pole Tower, made from non-toxic plastics, was installed in Cape Town in 1996.
“There were already a wide variety of designs by the time I started photographing,” says Marsh, who completed the project over six months in 2009. “The designs loosely mimic trees that are found in the local environment.”
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