Eine italienische Jeansfirma hat sich das Wort Jesus schützen lassen und geht jetzt gegen Modefirmen vor, die ebenfalls Klamotten mit Heiland machen wollen. Holy Shit!

In a branding coup of biblical proportions, an Italian jeans maker persuaded the U.S. Patent and Trademark Office in 2007 to register the word "Jesus" as a trademark, giving the company exclusive rights in America to sell clothing bearing the name of Christianity's central figure.

Since then, the owner of the trademark, Jesus Jeans, has clamped down on Jesus-themed apparel, pitting its litigators against more than a dozen other startup clothing lines it claims appropriated "Jesus" without the company's blessing. The company doesn't have a trademark on images of Jesus, just the word.

If You Take These Jeans' Name in Vain, Prepare to Meet Their Maker