Gepostet vor 4 Jahren, 5 Monaten in
Schöner Remix einer 1981er Laserdisc-Promo mit Mr. Spock (hier das Original). Und der klügste Kommentar zu dem mittleren PR-Desaster, zu dem sich Sonys Nicht-Ankündigung der PS4 entwickelte, kommt von Ian Bogost beim Atlantic:
Given our increasingly promiscuous technological lives, perhaps the dissonance in Sony's PS4 announcement has less to do with mismatches in the claims of its hardware and software designers, and more to do with the idea that anybody would bother to make such claims in the first place. It would have been enough just to say, "Look, we made a badasser PlayStation, just like you expected." […]
Maybe it's time. Our gizmos and gadgets, our phones and laptops and tablets and videogame consoles just aren't very special anymore. And counter-intuitively, that's what's so newly special about them: their familiarity, their ordinariness. Their ever-accelerating status as ground rather than figure. We mistakenly believe that the label "next generation" implies newness and innovation, a promise of the technological utopia we've been dreaming of. But if you pause to reflect on the matter, you'll quickly realize that all those earlier generations were once next generations themselves, for some previously current generation. Innovation is like a Chinese finger trap: the more you tug deliberately at progress, the less progress you make, because the deepest, most profund novelty is the kind that blinds us to novelty. Every "next" thing shouldn't have to be a revolution. It can just be what comes next.