John Raskins animated Google Translate-Commercial

Gepostet vor 4 Jahren, 10 Monaten in #Design #Misc #Animation #Beatles #Commercials #Google #Language

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Ganz großartiges Commercial für Google Translate mit sehr cleveren und subtil angewandten Animationstechniken. Der Film kommt von John Raskin, dessen Kurzfilm „I met the Walrus“ ich vor vier Jahren gebloggt hatte. Dann wurde Walrus für 'nen Oscar nominiert und war der erste Short aus'm Netz, der einen Emmy gewann. Ganz unten nochmal der Walrus-Short über einen Teenager, der sich in John Lennons Hotel schlich und ein Interview machte, Snip von Motionographer aus einem Interview mit dem Mann:

The film feels very loose, especially towards the end through the live-action multi-plane sections. The considered illustrative sections give way to something that is quite anti-design. Was it a struggle getting Studio G / Google to buy into this, or did they come to you specifically for this approach?

Google was the kind of client that almost never happens. They came to us with the idea of animating to these interviews, and beyond that, they were completely open. It was one of those rare working relationships where the client is genuinely excited about everything you’re doing, and feels more like a supportive friend and collaborator than a boss.

And the style fit the concept. This spot is really about computers getting better at letting people communicate. I think the end goal for this kind of technology is for the computer to become invisible, and for people to communicate freely without knowing the technology’s even there.

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In 1969, a 14-year-old Beatle fanatic named Jerry Levitan snuck into John Lennon's hotel room in Toronto and convinced him to do an interview. 38 years later, Levitan, director Josh Raskin and illustrators James Braithwaite and Alex Kurina have collaborated to create an animated short film using the original interview recording as the soundtrack. A spellbinding vessel for Lennon's boundless wit and timeless message, I Met the Walrus was nominated for the 2008 Academy Award for Animated Short and won the 2009 Emmy for 'New Approaches' (making it the first film to win an Emmy on behalf of the internet).

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