Trust me, I'm lying – Book about New School Media-Manipulation

Superinteressantes Buch von Ryan Holiday: Trust me, I'm lying. Der Mann arbeitet derzeit als „Media Manipulator“ und sein Job ist es, Storys seiner Kundschaft auf Seiten wie Gawker oder Buzzfeed unterzubringen.

I am a media manipulator for billion dollar brands to #1 New York Times bestselling authors. For the first time, I expose all the secrets of my profession, analyze why it exists and ultimately, what it means for the world in which we live. It’s a book deeply rooted in history and research, along with my first-person experiences. I didn’t want this to be some toothless, condescending book of media criticism. I name names in it, and I show where the bodies are buried—because I put many of them there. Ultimately, it’s not just a book about marketing but about strategy, culture and media. […]

In a world where blogs control and distort the news, my job is to control blogs—as much as any one person can.

In today’s culture…
1) Blogs like Gawker, Buzzfeed and the Huffington Post drive the media agenda.
2) Bloggers are slaves to money, technology, and deadlines.
3) Manipulators wield these levers to shape everything you read, see and watch—online and off.

Why am I giving away these secrets? Because I'm tired of a world where blogs take indirect bribes, marketers help write the news, reckless journalists spread lies, and no one is accountable for any of it. I'm pulling back the curtain because I don't want anyone else to get blindsided.

Ich war selbst mal an so 'ner Medienmanipulations-Geschichte beteiligt, damals haben wir einen Terroranschlag in Kalifornien gefaked, um Promo für 'nen Film zu machen, ich hab dabei Online-Fakery übernommen und für 'ne halbe Stunde hatten wir die DPA im Sack. Nicht zuletzt deshalb werde ich das Buch oben wohl verschlingen.

Amazon-Partnerlink: Trust Me, I'm Lying: Confessions of a Media Manipulator