Book Perfume

Steidl hat zusammen mit dem Wallpaper Mag ein Parfum auf den Markt gebracht, das wie frisch gedruckte Bücher riecht.

“The smell of a freshly printed book is the best smell in the world.”
Karl Lagerfeld

This tells the story of a passion and a twisting plot to put the particular bouquet of freshly printed books in a bottle. Gerhard Steidl was first alerted to the importance of the smell of a book by Karl Lagerfeld, prompting a passion for paper and the composition of a scent on the pages of a book. To Wallpaper* magazine the pairing of the publisher with the perfumer seemed a natural partnership and so the idea for Paper Passion was born. Wallpaper* Magazine commissioned master perfumer Geza Schoen to create a fragrance based on the smell of books to be part of the Wallpaper* magazine Handmade exhibition in Milan.

Paper Passion by Gerhard Steidl, Geza Schoen (via io9)

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