Swedish Activists remove Advertising from the Subway-System

 Youtube Direktads, via Ronny

In Schweden haben ein paar Aktivisten Werbeflächen aus dem U-Bahnsystem entfernt und sabotiert, um für kostenfreien öffentlichen Nahverkehr zu protestieren. Klingt erstmal paradox, auf ihrer Website haben sie aber ein paar Zahlen dazu, laut denen die Werbeeinnahmen nur 3,6% der Gesamteinnahmen ausmachen und man daher auch auf die visuelle Belästigung gut verzichten könnte: Adblock AFK - remove advertising from public transport.

Erinnert natürlich sehr an São Paolo, die vor fünf Jahren per Gesetz jegliche Werbung verboten haben und denen es anscheinend trotzdem richtig gut geht:

In September 2006, São Paulo’s populist mayor, Gilberto Kassab, passed the so-called “Clean City Law," outlawing the use of all outdoor advertisements, including on billboards, transit, and in front of stores.

Before being enacted, the law triggered grave alarm among city businesses and other economic constituents. Critics worried that the advertising ban would entail a revenue loss of $133 million and a net job loss of 20,000. Fears that the city would look worse without the mask of the media alarmed residents. Despite the concerns, the law passed and the 15,000 billboards cluttering the world’s seventh largest city were taken down.

Five years later, São Paulo continues to exist without advertisements. But instead of causing economic ruin and deteriorating aesthetics, 70 percent of city residents find the ban beneficial, according to a 2011 survey. Unexpectedly, the removal of logos and slogans exposed previously overlooked architecture, revealing a rich urban beauty that had been long hidden.