Science: People reject Creativity

In einer Studie haben Wissenschaftler herausgefunden, dass, obwohl Menschen immer behaupten, sie würden Kreativität und Innovation vorziehen, sie dennoch genau darauf negativ reagieren. Die Studie ist mit nur 200 Teilnehmern am Experiment sicher nicht verallgemeinerbar, dennoch: spannend!

The studies' findings include:
- Creative ideas are by definition novel, and novelty can trigger feelings of uncertainty that make most people uncomfortable.
- People dismiss creative ideas in favor of ideas that are purely practical -- tried and true.
- Objective evidence shoring up the validity of a creative proposal does not motivate people to accept it.
- Anti-creativity bias is so subtle that people are unaware of it, which can interfere with their ability to recognize a creative idea.

People are biased against creative ideas, studies find