Schicke Käse-Stifte für The Deli Garage inklusive Spitzer, mit dem man ruckzuck lecker Parmesan-Flocken hingespitzt hat.
Brief from the client: Develop packaging for a trio of selected parmesan cheeses including a grater shaped like a pencil sharpener – an addition to the ‘The Deli Garage’ range, a food label that supports small manufacturers of delicacies with lovely packaging ideas.
Description of design: The cheeses are shaped like oversized pencils, where the “leads” contain three different flavors: truffles, pesto and chilli. With the sharpener included, the required amount of cheese can be sprinkled on the dish. A scale on the pencils and on the back of the packaging doesn’t just simply list how much of the Cheese Pencil is needed for each dish, but even how many calories the portion contains.
Results: The limited first edition of 500 was sold out 2 weeks after the launch.