Wired über Google+

(Youtube Direkt+)

Wired hat einen langen und sehr interessanten Artikel über Googles Social Media-Pläne (Google+ ist noch in einer Closed Beta, hier ein Demo), von denen bislang nichtmal die Spitze des Eisbergs veröffentlicht wurden (was sich aber in den kommenden Tagen ändern wird): Inside Google+ — How the Search Giant Plans to Go Social, Techcrunch hat ebenfalls ein Posting über Googles Social-Web-Dings: Google+ Project: It’s Social, It’s Bold, It’s Fun, And It Looks Good — Now For The Hard Part, hier noch ein Artikel der NYT: Google Introduces Facebook Competitor, Emphasizing Privacy.

The parts announced Tuesday represent only a portion of Google’s plans. In an approach the company refers to as “rolling thunder,” Google has been quietly pushing out pieces of its ambitious social strategy — there are well over 100 launches on its calendar. When some launches were greeted by yawns, the Emerald Sea team leaders weren’t ruffled at all — lack of drama is part of the plan. Google has consciously refrained from contextualizing those products into its overall strategy.

That will begin now, with the announcement of the two centerpieces of Google+. But even this moment — revealed in a blog post that marks the first limited “field tests” outside the company — will be muted, because it marks just one more milestone in a long tough slog to remake Google into something more “people centric.

“We’re transforming Google itself into a social destination at a level and scale that we’ve never attempted — orders of magnitude more investment in terms of people than any previous project,” says Vic Gundotra, who leads Google’s social efforts.

Inside Google+ — How the Search Giant Plans to Go Social