Noam Calai hat vor ein paar Jahren ein Bild von sich bei Flickr hochgeladen, das wir alle in der ein oder anderen Form schonmal irgendwo gesehen haben. Irgendwann hat ihm eine Freundin erzählt, dass eine Website Shirts mit einem Stencil seines Fotos verkaufen würde, Noam began zu recherchieren und stellte fest, dass sein Foto auf der ganzen Welt, von Spanien bis Iran bis Amerika zu den unterschiedlichsten Zwecken benutzt wurde. This is his story. Hier die Website zum Projekt, hier das Blog, in dem er alle Bilder sammelt, die er findet, hier die ganze Story: The Stolen Scream.
When Noam first told me about this I asked many of the same questions that people do when they first hear the story; “how much money did you make?” Have you sued any of these companies?” Do you watermark your images now?” I couldn’t understand why Noam was so cool with people stealing his work. It wasn’t until I got to interview him that I understood his point of view and how hypocritical my views were.
There is no way to know for sure but I bet if Noam had watermarked his images from the start, none of this would have happened including the Glimpse Magazine cover. The people that were looking for “free” images online would not have contacted him if his images were watermarked, they would have simply found another image to use. By allowing his images to be public, Noam has gotten to experience something that many artists would give anything for. In my opinion, this experience is worth more than any advertising agency could pay for the image.