Stefan Sagmeister Video-Portrait


(VBS Direktdesign)

Schönes Video-Portrait der lebenden Design-Legende Stefan Sagmeister.

What are some of the differences between the way you run things and a traditional design firm?
One of the differences is that we don’t, or have not in the past, shied away from the personal. So many designers when they come out of school have this feeling that, you know, form follows function. It always has to come exactly out of the functionality of the thing. Often, taking a complete reverse approach is very advantageous. I think beauty is not just in function. There is beauty in non-functionality.

When did technology start playing a role in your design process
I think technology always played a role in our work. So many of our ideas were really only made possible by technology. I mean, for one thing, I’m not only an optimist but I also believe now is a better time to live in than it was 100 years ago or 500 years ago. I’d much rather live in 2010 than in 1510. And knowing that, 2110 will probably be a more exciting time.

A Chat with Stefan Sagmeister

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