Emigre No. 70 - The Look Back Issue: Celebrating 25 Years in Graphic Design

Emigre war eins der einflußreichsten Magazine für Grafik-Design und existierte von 1984 bis 2005, war gleichzeitig Schriftproduzent und wurde von verschiedenen, heute legendären Designern gestaltet, unter anderem von David Carson und The Designers Republic. Im November ist nun eine 500seitige Retrospektive namens „Emigre No. 70 - The Look Back Issue: Celebrating 25 Years in Graphic Design“ erschienen und die lag gestern im Briefkasten.

Die Emigre-Gründer Rudy VanderLans und Zuzana Licko aus Berkley, Kalifornien, wollten mit Emigre den damals grade aufkommenden Möglichkeiten des Desktop Publishings eine Plattform für experimentelles Type-Design bieten und das haben sie verdammt gut hinbekommen, das Buch bietet darüber einen hervorragenden Überblick und sieht selbstverständlich ganz fantastisch aus, kommt mit beigelegter CD und einem Mini-Poster und zeigt sowohl Miniatur-Abbildungen der besten Designarbeiten als auch ganze Artikel aus den 69 Ausgaben in Originalgröße, die auf den gleichen Arbeitsdateien beruhen, wie die Erstveröffentlichung.

Dazu kommen wunderbare Artikel über „Zombie Modernism“, in dem dann auch mal der Philosoph Jürgen Habermas für Designtheorie bemüht wird oder ein Abschnitt darüber, warum es völlig okay ist, dass Henry Rollins Werbung für den Apple Macintosh macht. Mit anderen Worten: Ein Must Have für alle Design-Liebhaber und Typo-Nerds.

During the late 1980s and throughout the 1990s, graphic design was experiencing one of its most exciting and transformative periods. The Apple Macintosh computer had been introduced, design schools were exploring French linguistic theory, the vernacular had become a serious source of study and inspiration, the design and manufacture of typefaces was suddenly opened up to everyone who could use a computer, and for the first time in the United States, New York City was no longer the place to look for the latest developments in graphic design. And in Berkeley, California, across the bay from Silicon Valley, Emigre magazine, like no other, recognized the significance of the events, and became both a leading participant and a keen observer of this innovative international design scene, generating a body of work and ideas that still resonate today.

Fueled by Emigre's successful digital type foundry, the magazine became one of the most popular and controversial graphic design magazines of its time. 69 issues were published in a variety of formats, featuring in-depth interviews with fellow design trailblazers and critical essays by an emerging group of young design writers.

This book, designed and edited by Emigre co-founder and designer Rudy VanderLans, is a selection of reprints, using original digital files, tracing Emigre's development from its early bitmap design days in the late 1980s through to the experimental layouts that defined the so called "Legibility Wars" of the late 1990s, to the critical design writing of the early 2000s.

Wireds Underwire hatte neulich ein Posting zum Launch des Buchs und ein Mini-Interview mit VanderLans, das die 90er Grafikschule völlig zurecht mit der Punk-Attitüde der 70s vergleicht.

A woman took the stage of a Seattle design conference in 1995 and smashed a computer to smithereens with a sledgehammer. Passions were raging full-boil during the so-called legibility wars, as tradition-based graphic designers — in love with clean, simple advertising and magazine layouts — looked with horror at a new generation of font designers and illustrators who used computer programs as a tool for shredding, shattering, melting and otherwise rethinking the way words and pictures came together to sell a message.

On hand to report on the fracas was Émigré magazine. Over the course of 69 issues that now reside in New York City’s Museum of Modern Art, the magazine championed experimentalists and routinely got lambasted by the old guard for advocating “the cult of ugly.”

Emigre Compilation Revisits ‘Punk’ Era of Graphic Design, auf der Website von Emigre gibt's weitere Bilder aus dem Buch
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