Wie Amanda Palmer 19.000$ per Twitter verdiente

Auf Hypebot erzählt Amanda Palmer, die sicherlich ihre Fans hat, aber ebenso sicherlich kein Star im klassischen Sinne ist, wie sie innerhalb von 10 Stunden (an verschiedenen Tagen) 19.000$ per Twitter verdiente. So mit Sicherheit nicht auf Deutschland übertragbar, aber dennoch: Das hier ist die Longtail-Theorie at it's best.

1. FRIDAY NIGHT LOSERS T-SHIRT, $11,000
about a month ago, i was at home on a friday night (loser that i often am when i’m not touring, i almost never go out) and was, of course, on my mac, shifting between emails, links and occasionally doing some dishes and packing for a trip the next day. just a usual friday-night-rock-star-multi-tasking extravaganza. [...]

so there i am, alone on friday night and i make a joke on twitter (which goes out to whichever of my 30,000 followers are online):

“i hereby call THE LOSERS OF FRIDAY NIGHT ON THEIR COMPUTERS to ORDER, motherfucker.”
9:15 PM May 15th from web

one thing led to another, and the next thing you know there were thousands of us and we’d become the #1 topic trend on twitter. zoe keating described it as a “virtual flash mob”.

by the end of the night, we’d sold 200 shirts off the quickie site (paypal only) that sean had set up.
i blogged the whole story the next day and in total, in the matter of a few days, we sold over 400 shirts, for $25/ea. we ended up grossing OVER $11,000 on the shirts. my assistant beth had the shirts printed up ASAP and mailed them from her apartment.

total made on twitter in two hours = $11,000.

Und hier noch der letzte Absatz, weil's zu schön ist:

TOTAL MADE THIS MONTH USING TWITTER = $19,000
TOTAL MADE FROM 30,000 RECORD SALES = ABSOLUTELY NOTHING.

turn on, tune in, get dropped!!!!!

love,
amanda fucking palmer

Amanda Palmer Made $19K In 10 Hours On Twitter

Vorher auf Nerdcore:
Amanda Palmers Song für ihr Label: „Please drop me“