Saatchi&Saatchi machen einen auf ImprovEverywhere und lassen in der Liverpool Street station in London die Puppen tanzen. Schöne Idee, warum es aber grade in England völlig absurd ist, mit dem Slogan „Life's for Sharing“ zu werben, dazu komme ich gleich.
'Dance', created by Saatchi & Saatchi London, was produced using hidden TV cameras within the station, which captured the spontaneous reactions of commuters as they watched the dance troupe perform.
The three-minute guerrilla-style ad, which is part of T-Mobile's 'Life's for Sharing' campaign, is to premiere during an entire ad break in 'Celebrity Big Brother' on Channel 4 tomorrow night, less than 48 hours after filming began.
Lysa Hardy, head of brand and communications at T-Mobile, said: "'Dance' brings to life the fact that there are often unexpected, wonderful, exciting things that happen that you want to be able to share with your friends and family.