Another Spin for Vinyl

03.09.2008 Misc Music #Vinyl

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Die New York Times hat einen schönen Artikel über die Rückkehr von Vinyl. Ich denke ja, die Zeiten der Platte sind (im Gegensatz zur CD) noch lange nicht gezählt und ich hätte mir auch beinahe die neue Metallica in der Super-Dings-Edition gekauft, wenn ich die neue Single nicht so völlig beknackt finden würde, von wegen die neue Platte wird ein neues „Master of Puppets“, die neue Single hört sich an, wie eine Metallica-Coverband. Aber darum gehts jetzt nicht.

Die Haptik einer CD oder deren Booklets ist nichts gegen die Haptik einer Platte, auf der man die Musik im Schimmern des Lichts in den Rillen förmlich sehen kann, wo die CD letztlich nichts anderes bietet, als dieselben digitalen Files, die man auch woanders bekommt. Ich hab's schonmal irgendwo gesagt, aber eine mögliche (wenn auch naive) Zukunft für die Musik-Industrie ist folgende: Musik im Netz umsonst, abgerechnet über eine Kulturflatrate (alle Bedenken mal beiseite gewischt), aufwändige Vinyl-Editionen für die Sammler. CDs haben in zehn Jahren, denke ich, ausgedient.

While the niche may still be small measured against overall sales of recorded music, the surge of interest in vinyl — and, particularly, its rising cachet among young listeners — is providing a rare glimmer of hope in a hemorrhaging industry.

“Even if the industry doesn’t do all that well going forward, we could really carve this out to be a nice profitable niche,” said Bill Gagnon, a senior vice president at EMI Catalog Marketing, who is in charge of vinyl releases. He said that people who buy vinyl nowadays are charmed by the format’s earthy authenticity.

“It’s almost a back-to-nature approach,” Mr. Gagnon said. “It’s the difference between growing your own vegetables and purchasing them frozen in the supermarket.”

The category virtually collapsed in the late 1980s with the advent of the compact disc. And despite the efforts of various subcultures of supporters — club D.J.’s, audiophiles, hardcore punks — to engineer a vinyl comeback, sales continued to wither as MP3s joined CDs as competition over the last decade. The industry had shipments of 3.4 million LPs and EPs in 1998 and just over 900,000 in 2006, according to the Recording Industry Association of America.

But shipments jumped about 37 percent in 2007, to nearly 1.3 million records. Three years ago Warner Bros. Records returned to the format when it opened becausesoundmatters.com, an online vinyl store stocked with reissues and new releases. At first, any vinyl release that sold 3,000 copies was considered a success, said Tom Biery, who oversees vinyl sales for the company. By comparison, the 2007 Wilco album, “Sky Blue Sky,” surpassed 14,000 copies.

Vinyl is suddenly chic, he said, even among people too young to have grown up with the familiar crackle of a needle carving through the grooves of an album. “I have friends who have younger kids — 13, 15 years old, even 10 — and all those kids want turntables,” he said. “Their parents are like: Wait a minute. What are you talking about?”

Another Spin for Vinyl (via Digg)