Apple II Commercials

There have been four core audiences for Apple along the years, the original Mac for graphic designers and Desk Top Publishing, the OSX based machines which lured developers, the iPod which brought Apple into the consumer market with lifestyle apps, and the original Apple II which became widely used in schools.

Looking at these old commercials from the late 70s and 1980s, including the first ever Apple ad (which was a store ad not produced internally), you can see how much they were aimed at kids. Even then, there is a faint glimmer of the artistry of later Apple ads which aimed for high ideals and changing the world.

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