Ze Frank struck microfame gold when he launched "The Show," his stylized take on the video blog. The episode about MySpace pages is typical: It introduces a cultural meme (ugly personal pages), proposes a new way to talk about it (an ugliness contest), and then quickly subverts itself with an intellectual discussion of the topic (ugliness as a democratizing force for artists). Ze's idiosyncratic style of close-ups, fast edits, and a dumb-smart pop philosophy eventually developed a strong cult following. The audience was large enough for him to introduce his own personal sponsorship platform in which fans could buy something called "duckies," icons with personalized messages. When duckies started to fill the page, some quick math showed that Ze was making upwards of $1,500 per day.