In einem Absatz aus einem Interview mit dem Macintosh Design-Team summiert Steve Jobs ganz genau, warum es sich mit einem PC völlig holzig und sperrig computert und warum die Benutzerführung bei Apple-Produkten bis heute praktisch ungeschlagen ist.
Jobs: If you read the Apple’s first brochure, the headline was “Simplicity is the Ultimate Sophistication.” What we meant by that was that when you first attack a problem it seems really simple because you don’t understand it. Then when you start to really understand it, you come up with these very complicated solutions because it’s really hairy. Most people [< -- hier Microsoft einfügen] stop there. But a few people keep burning the midnight oil and finally understand the underlying principles of the problem and come up with an elegantly simple solution for it. But very few people go the distance to get there.