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Apple established itself as one of the leading innovators in personal computing technology a year ago by introducing the Lisa, a synthesis and extension of human-interface technology that has since been widely imitated. Now the company has strengthened that reputation with a new machine, the Macintosh (above). In terms of technological sophistication and probable effect on the marketplace, the Macintosh will outdistance the Lisa as much as the Lisa has outdistanced its predecessors.
The Macintosh arrives, finally, after a history of colorful rumors. It will cost from $1995 to $2495, weighs 22.7 pounds, and improves on the mouse-window-desktop technology started by the impressive but expensive Lisa computer. A system with printer and second disk drive costs about $900 more, but even at that price, the Macintosh is worth waiting for.