ROFLCon: It's Not Easy Being Memes

Internet memes are a dime a dozen, thanks to an oversaturated meme market. Create a quirky webcomic dedicated to dysfunctional office humor? Big deal. Have a hit viral video on YouTube? Who doesn't?

Welcome to the era of the microcelebrity –- where people become famous among small pockets of devoted followers. The real challenge isn't in racking up those pageviews, but in maintaining the buzz and eventually channeling viral wonders into a viable income. Unfortunately for net celeb wannabes hoping to quit their day jobs and rake in the dough, there isn't any easy formula for online success.