Peter Gabriel Launches The Filter

16.04.2008 #Internet

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Peter Gabriel has launched The Filter in private beta with the lofty goal of transforming online discovery by filtering online entertainment and info and personalizing it for each user.

"...many of us are now drowning in an ocean of options. An intelligent filter can remove the burden and boredom of choice and get us what we want and need with plenty of exploration and discovery." - Peter Gabriel

The Filter claims a holistic approach to filtering out irrelevant content that reflects individual tastes and moods through unique algorithms, across music, film, entertainment news and TV. In addition to launching as a consumer entertainment experience at, The Filter will also provide white label and co-branded solutions for content partners seeking to match their inventory to visitors' tastes.